This involves optimizing individual web pages to improve search engine rankings and drive organic traffic. It includes optimizing content, meta tags, headings, images, and URLs, as well as improving website speed and mobile-friendliness.
Off-Page SEO
Off-page SEO focuses on increasing the authority and relevance of a website through external factors such as link building, social media marketing, influencer outreach, and online reputation management.
Technical SEO
Technical SEO involves optimizing the technical aspects of a website to improve its crawlability, indexability, and overall performance in search engines. This includes optimizing website structure, implementing schema markup, fixing crawl errors, and improving site speed and security.
Keyword Research
Keyword research is the process of identifying relevant keywords and phrases that users are searching for in search engines. It involves analyzing search volume, competition, and user intent to target the most valuable keywords for SEO campaigns.